Resumo (EN)
The objective of this paper, case study, is identify the strategies used in social networking activities of the present by the Municipality of Piedade/SP, related to eco sustainability. In the survey, the object of analysis is the project "Cleaning Week Rio Pirapora" provided Municipal Law Number. 4,024/09. This is a qualitative study as to the theoretical Creswell (1998), when the matter to be analyzed for belonging to the social area and/or human, can avail of this type of research. In this study, we adopted the method of collection and/or analysis of data (YIN, 2010), and its development was given by applying a research roadmap for achieving interviews, and obtaining information from databases secondary. Through the results achieved in the research, it was found the existence of the difficulties and the successes gained by the implementation of the project in piedadense municipality. The contribution that craved through this study, we demonstrate that the design and implementation of eco-innovative actions are extremely important for sustainable development – triple bottom line (social, environmental and economic), noting that the Ecoinnovation it is one of the "paths to be followed" for maintenance and protection of the ecosystem.
